It has also unscrewed against the yen losing 1It's the least of things judge Bernard Devy FOIt is for example whole challenge of post 2For the public group the challenge is hugeThe economic crisis but opens the door to new opportunitiesOn the contrary he did became only more humanThis is not a technical capitalism crisisWant to mix the water and fire in General this works notThe war of the formats does not concern usThe name of the future CEO will appear on the listMore than a phenomenon of mode, the eco-driving has become a real business. The commercial rationale seems to ground: eco-driving permits, through simple gestures, to lower its CO2 emissions and control fuel consumption. For years, most of the actors in the prevention of road risks, or "crisis", the eco-driving was a module for a few hours. Since 2008, she became a full training. Recession leads to the crisis of fleet managers to find the lesser economy. The legitimacy of these formations has therefore emerged naturally. Schools conduct, in the rental or some advice and support organizations, eco-driving modules were pullulé to meet the massive demand.
These eco-driving courses are designed to "evil" to the root in recalling the principles of rational conduct drivers. "Our customers don't pay not only for a vehicle." "All the parameters, such as tyres, insurance, taxes, fuel, or the behaviour of drivers, come into play to calculate and reduce the total cost of detention of a fleet," says Steven Blanchard, head of market customers and large account of LeasePlan rental.
Indeed, long rental period are, in most cases, intermediaries between clients and trainers. They advise and guide companies to the most appropriate prior devices to their needs. For those who merely a minimum, a simple course of a few days with bites of reminder once a year is sufficient.
Varied methods
Those who begin a more mature approach opt for a more complete package. "We help our clients in the choice of their vehicles but also in their use." "Our role is to offer a packaged solution that meets their concern with the assistance of experts we have selected," says Steven Blanchard.
Behind this offer to breed the Green Plan program initiated at the international level by this rental. Its objective is to support businesses in a global environmental audit. The doors of this path are numerous: reduction of use of the cars, or maintenance of tyres, the travel planning for the use of modes of transport, etc alternative The company may even consider offset green footprint through the analysis of the profile of its fleet to calculate the forest cover necessary for the absorption of CO2 from its fleet.
Another actor, another method. Traditionally positioned on the support and Security Council, Bureau Veritas Certification offers companies to transform their commercial tool eco-driving initiatives. Having trained more than a thousand people to the rational conduct in 2008, it is an extension of its activity of certification that nine months ago, this actor has created the first label of eco-driving. For him, a company must carry out an in-depth audit and to commit to not exceed a certain quota of CO2 emissions per year. Note that this initiative is symbolic because to date, the only "official" certification is the certificate for energy conservation born Act program guidance on energy policy on July 13, 2005.
The success of the crisis also passes through innovation. For example, the Develter group, which is between 50 and 70 people per day, has launched its first dedicated Simulator. "By creating my company, I had not found relevant educational tools." "We therefore achieved our own range of materials", demonstrates Stéphane Develter. A tool that it uses internally, it puts at the disposal of other colleagues, such as the centre of training of Jean-Pierre Beltoise, driver just, or that it resells to other actors who embark on this new niche.
